Strategic Reputation Risk Management

Strategic Reputation Risk Management

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Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance. It also looks at how reputation loss can significantly erode the ability of business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.... 106a€“7, 242 codes of conduct 25-6, 214a€“15 collective responsibility 50a€“1 Colombia 216 commitment 117a€“18 Committee on Safety ... Amnesty International (AI) 156 Campaigning Manual 136, 137 Anglo American 229a€“30 anti-business/ anti-technology activism 17a€“18 ... prices 139a€“41, 180 Dunkina#39; Donuts 150 Eco- Management and Audit Scheme (EMAS) 255 Electrolux 222 electromagnetic frequencyanbsp;...


Title:Strategic Reputation Risk Management
Author: Judy Larkin
Publisher:Palgrave Macmillan - 2002-10-30
ISBN-13:


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